How Alligga Won the Trust of Retailers
As an oil, it’s unable to withstand high temperatures without the risk of burning and creating carcinogens.
Enter Alligga’s flaxseed oil: North America’s first organic, high-heat safe flaxseed cooking oil. While an innovative product, the Alligga brand flaxseed cooking oil definitely had some marketing challenges. Besides building brand awareness, they needed consumer backing in order to show the oil’s value to retailers. But these couldn’t be any just any consumers. They needed feedback from an informed group, who’d be willing to try, review, and hopefully like it enough to enhance the product’s demand.
To create a stronger presence in the minds of not just consumers but buyers as well, BG health group enlisted the services of Social Nature.
Knowing they had the people-power, Social Nature put the word out to the community, specifically targeting those who prefer using healthy oils in their cooking and baking while also being familiar with flaxseed benefits. In a matter of days, Social Nature received over 3,000 “wants” for the oil. Easily reaching our target of 500 qualified consumers.
From there, Social Nature followed-up with a free trial of the flaxseed oil along with an educational piece about its ingredients and usage.
Shortly after the product trial, Social Nature was flooded with positive reviews, giving the oil a top rated 4.4/5 stars, spot for weeks. Recognizing the superior power of these reviews, Alligga incorporated them into their sales materials, securing one of the country’s top distributors. The company continues to add these reviews to their website as well as in marketing collateral as a compelling strategy. Pleased with this campaign, Alligga is now working with Social Nature to target Eastern Canada in the coming months.